Changing our privacy policies, not our privacy controls
Tuesday, January 31, 2012 at 7:59 AM ET
Last week we heard from members of Congress about Google’s plans to update our privacy policies by consolidating them into a single document on March 1. Protecting people’s privacy is something we think about all day across the company, and we welcome discussions about our approach.
We hope this letter, in which we respond to the members’ questions, clears up the confusion about these changes. We’re updating our privacy policies for two reasons:
First, we’re trying to make them simpler and more understandable, which is something that lawmakers and regulators have asked technology companies to do. By folding more than 60 product-specific privacy policies into our main Google one, we’re explaining our privacy commitments to users of those products in 85% fewer words.
Second, we want to make our users’ experience seamless and easy by allowing more sharing of information among products when users are signed into their Google Accounts. In other words, we want to make more of your information available to you when you’re signed into Google services.
Some important things aren’t changing:
- We’re still keeping your private information private -- we’re not changing the visibility of any information you have stored with Google.
- We’re still allowing you to do searches, watch videos on YouTube, get driving directions on Google Maps, and perform other tasks without signing into a Google Account.
- We’re still offering you choice and control through privacy tools like Google Dashboard and Ads Preferences Manager that help you understand and manage your data.
- We still won’t sell your personal information to advertisers.
- We’re still offering data liberation if you’d prefer to close your Google Account and take your data elsewhere.
Setting the record straight about our privacy policy changes
Thursday, January 26, 2012 at 5:54 PM ET
A lot has been said about our new privacy policy. Some have praised us for making our privacy policy easier to understand. Others have asked questions, including members of Congress, and that’s understandable too. We look forward to answering those questions, and clearing up some of the misconceptions about our privacy policies that first appeared in the Washington Post.
So, here’s the real story:
- You still have choice and control. You don’t need to log in to use many of our services, including Search, Maps and YouTube. If you are logged in, you can still edit or turn off your Search history, switch Gmail chat to “off the record,” control the way Google tailors ads to your interests, use Incognito mode on Chrome, or use any of the other privacy tools we offer.
- We’re not collecting more data about you. Our new policy simply makes it clear that we use data to refine and improve your experience on Google — whichever products or services you use. This is something we have already been doing for a long time.
- We’re making things simpler and we’re trying to be upfront about it. Period.
- You can use as much or as little of Google as you want. For example, you can have a Google Account and choose to use Gmail, but not use Google+. Or you could keep your data separate with different accounts -- for example, one for YouTube and another for Gmail.
Don’t censor the web
Wednesday, January 18, 2012 at 12:43 AM ET
You might notice many of your favorite websites look different today. Wikipedia is down. WordPress is dark. We’re censoring our homepage logo and asking you to petition Congress. So what’s the big deal?
Right now in Washington D.C., Congress is considering two bills that would censor the web and impose burdensome regulations on American businesses. They’re known as the PROTECT IP Act (PIPA) in the Senate and the Stop Online Piracy Act (SOPA) in the House. Here’s what they’d do:
- PIPA & SOPA will censor the web. These bills would grant new powers to law enforcement to filter the Internet and block access to tools to get around those filters. We know from experience that these powers are on the wish list of oppressive regimes throughout the world. SOPA and PIPA also eliminate due process. They provide incentives for American companies to shut down, block access to and stop servicing U.S. and foreign websites that copyright and trademark owners allege are illegal without any due process or ability of a wrongfully targeted website to seek restitution.
- PIPA & SOPA will risk our industry’s track record of innovation and job creation. These bills would make it easier to sue law-abiding U.S. companies. Law-abiding payment processors and Internet advertising services can be subject to these private rights of action. SOPA and PIPA would also create harmful (and uncertain) technology mandates on U.S. Internet companies, as federal judges second-guess technological measures used by these companies to stop bad actors, and potentially impose inconsistent injunctions on them.
- PIPA & SOPA will not stop piracy. These bills wouldn’t get rid of pirate sites. Pirate sites would just change their addresses in order to continue their criminal activities. There are better ways to address piracy than to ask U.S. companies to censor the Internet. The foreign rogue sites are in it for the money, and we believe the best way to shut them down is to cut off their sources of funding. As a result, Google supports alternative approaches like the OPEN Act.
Because we think there’s a good way forward that doesn’t cause collateral damage to the web, we’re joining Wikipedia, Twitter, Tumblr, Reddit, Mozilla and other Internet companies in speaking out against SOPA and PIPA. And we’re asking you to sign a petition and join the millions who have already reached out to Congress through phone calls, letters and petitions asking them to rethink SOPA and PIPA.
Tech tips that are Good to Know
Tuesday, January 17, 2012 at 12:00 AM ET
(Cross-posted from the Official Google Blog)
Does this person sound familiar? He can’t be bothered to type a password into his phone every time he wants to play a game of Angry Birds. When he does need a password, maybe for his email or bank website, he chooses one that’s easy to remember like his sister’s name—and he uses the same one for each website he visits. For him, cookies come from the bakery, IP addresses are the locations of Intellectual Property and a correct Google search result is basically magic.
Most of us know someone like this. Technology can be confusing, and the industry often fails to explain clearly enough why digital literacy matters. So today in the U.S. we’re kicking off Good to Know, our biggest-ever consumer education campaign focused on making the web a safer, more comfortable place. Our ad campaign, which we introduced in the U.K. and Germany last fall, offers privacy and security tips: Use 2-step verification! Remember to lock your computer when you step away! Make sure your connection to a website is secure! It also explains some of the building blocks of the web like cookies and IP addresses. Keep an eye out for the ads in newspapers and magazines, online and in New York and Washington, D.C. subway stations.
The campaign and Good to Know website build on our commitment to keeping people safe online. We’ve created resources like privacy videos, the Google Security Center, the Family Safety Center and Teach Parents Tech to help you develop strong privacy and security habits. We design for privacy, building tools like Google Dashboard, Me on the Web, the Ads Preferences Manager and Google+ Circles—with more on the way.
We encourage you to take a few minutes to check out the Good to Know site, watch some of the videos, and be on the lookout for ads in your favorite newspaper or website. We hope you’ll learn something new about how to protect yourself online—tips that are always good to know!
Update Jan 17: Updated to include more background about Good to Know.
Crowdsourcing to Protect: NCMEC’s Newly Redesigned CyberTipline
Friday, January 6, 2012 at 3:00 PM ET
We are strong believers in the importance of abuse reporting tools that identify harmful and illegal content online. That’s why we are proud to say we recently helped The National Center for Missing & Exploited Children (NCMEC) launch a newly redesigned CyberTipline — the national reporting mechanism for cases of child sexual exploitation — to better protect all Internet users.
NCMEC receives a staggering amount of information. Since the CyberTipline’s inception over a decade ago, it has handled more than 1.25 million reports of child sexual exploitation. The National Center is at the forefront of efforts to protect society’s most vulnerable individuals by providing tools and resources for reporting abuse and working with law enforcement on child sexual exploitation investigations.
We are proud to have assisted NCMEC in building a more user-friendly and seamless reporting system for both the public and electronic service providers. In the spirit of our continued partnership with NCMEC, we hope that these improvements will help to better facilitate CyberTipline reporting and encourage more Internet users to join the fight against child sexual exploitation.
More details about the new CyberTipline are available on the NCMEC website here.
Giving back in 2011
Wednesday, December 14, 2011 at 10:48 AM ET
(Cross-posted from the Official Google Blog)
As the holiday season approaches we thought it was a good moment to update you on some grants we're making to support education, technology and the fight against modern day slavery.
STEM and girls’ education
Science, technology, engineering and math (STEM) open up great opportunities for young people so we've decided to fund 16 great programs in this area. These include Boston-based Citizen Schools and Generating Genius in the U.K., both of which work to help to expand the horizons of underprivileged youngsters. In total, our grants will provide enhanced STEM education for more than 3 million students.
In addition, we're supporting girls’ education in the developing world. By giving a girl an education, you not only improve her opportunities, but those of her whole family. The African Leadership Academy provides merit scholarships to promising young women across the continent, and the Afghan Institute of Learning offers literacy classes to women and girls in rural Afghanistan. Groups like these will use our funds to educate more than 10,000 girls in developing countries.
Empowerment through technology
We've all been wowed by the entrepreneurial spirit behind the 15 awards in this category, all of whom are using the web, open source programming and other technology platforms to connect communities and improve access to information. Vittana, for instance, helps lenders offer loans to students in the developing world who have have a 99 percent repayment rate—potentially doubling or tripling a recipient's earning power. Code for America enables the web industry to share its skills with the public sector by developing projects that improve transparency and encourage civic engagement on a mass scale. And Switchboard is working with local mobile providers to help African health care workers create networks and communicate for free.,/p>
Fighting slavery and human trafficking
Modern day slavery is a multi-billion dollar industry that ruins the lives of around 27 million people. So we're funding a number of groups that are working to tackle the problem. For instance, in India, International Justice Mission (IJM), along with The BBC World Service Trust, Action Aid and Aide et Action, are forming a new coalition. It will work on the ground with governments to stop slave labor by identifying the ring masters, documenting abuse, freeing individuals and providing them with therapy as well as job training. Our support will also help expand the reach of tools like the powerful Slavery Footprint calculator and Polaris Project’s National Trafficking Hotline.
To learn more about these organizations and how you can get involved, visit our Google Gives Back 2011 site and take a look at this video:
These grants, which total $40 million, are only part of our annual philanthropic efforts. Over the course of the year, Google provided more than $115 million in funding to various nonprofit organizations and academic institutions around the world; our in-kind support (programs like Google Grants and Google Apps for Education that offer free products and services to eligible organizations) came to more than $1 billion, and our annual company-wide GoogleServe event and related programs enabled individual Googlers to donate more than 40,000 hours of their own volunteer time.
As 2011 draws to a close, I’m inspired by this year’s grantees and look forward to seeing their world-changing work in 2012.
Apply for a 2012 Google Policy Fellowship
Tuesday, December 13, 2011 at 10:46 AM ET
From intellectual property enforcement, to patents, to free expression, policy makers are focused on the web. We’re excited to launch the 5th summer of the Google Policy Fellowship, connecting students of all levels and disciplines with organizations working on the forefront of these and other critical issues for the future of the Internet. Applications are open today, and the deadline to apply is February 3, 2012.
Selected students will spend ten weeks this summer working on a broad portfolio of topics at a diverse set of organizations, including: American Library Association, Canadian Internet Policy and Public Interest Clinic, Center for Democracy and Technology, The Citizen Lab, Competitive Enterprise Institute, Creative Commons, Electronic Frontier Foundation, Future of Music Coalition, Internet Education Foundation, Joint Center for Political and Economic Studies, Media Access Project, National Hispanic Media Coalition, New America Foundation, Public Knowledge, TechFreedom, and Technology Policy Institute.
You can learn about the program and host organizations on the Google Public Policy Fellowship website.
Helping Implement America Invents Act
Friday, December 9, 2011 at 3:00 PM ET
In passing and signing the America Invents Act, Congress and President Obama recognized the high costs and harms to innovation posed by invalid patents. To help combat the problem, the law creates three new programs that allow the public to ask the U.S. Patent and Trademark Office (or PTO for short) to reconsider the validity of issued patents based on new evidence and arguments: inter partes review, post-grant review, and a transitional program for review of business method patents.
To contribute to the dialog around how to implement these changes, we have submitted three comments to the PTO (two jointly with Cisco and Verizon) making suggestions on regulations that the PTO could issue to help these three programs achieve Congress’ goal, including:
- The creation of procedures and rules that allow patent challengers a full opportunity to develop invalidity arguments so that the PTO will have the information it needs to make an informed decision;
- Allowing companies harmed by threats of infringement (not just lawsuits) to use the new business method transitional program, including the definition of a broad category of eligible business method patents; and,
- Continued protection of prior user rights under the first-to-file patent system, without which companies would be forced to file patents on trade secrets and minor improvements so a later patentee could not stop them from using their own inventions.
A Big Tent for free expression in The Hague
Thursday, December 8, 2011 at 7:05 PM ET
Editor’s note: In parallel with the Big Tent event in the Hague, earlier today we partnered with the Royal Netherlands Embassy in Washington, DC to hold a seminar on internet freedom at the Newseum.
(Cross-posted on the Official Google Blog and the European Public Policy blog)
Google has long worked hard to raise the issue of Internet freedom in Europe. So when the Dutch Foreign Minister Uri Rosenthal took the initiative to host a meeting bringing together foreign ministers from more than 16 countries in the Netherlands, we wondered what could we do to support it.
Our answer was to hook up with the Dutch NGO Free Press Unlimited and host one of our Big Tent events, which aim to bring together corporations, civil society and politicians. We were delighted when both U.S. Secretary of State Hillary Clinton and Minister Rosenthal agreed to take part. Our Executive Chairman Eric Schmidt welcomed them to the Fokker Terminal in The Hague. “We are joined in a spirit to fight people who want to shut down free speech," he said. "It makes easy sense for a government to say: 'We don't like that...we're going to censor it'.” The conference, he said, was organized "to make the point that this is not right."
Secretary of State Clinton called on companies to protect Internet freedoms and stop selling technology that allows repressive governments to censor the net or spy on Internet users. She urged corporations to join Google, Microsoft, Yahoo and others in the Global Network Initiative to resist government efforts to impose filtering or censoring requirements. She also called on governments to fight attempts to impose national controls on the net. Any such attempt would contain people in a “series of digital bubbles rather than connecting them,” she said. "It is most urgent, of course, for those around the world whose words are now censored, who are imprisoned because of what they or others have written online, who are blocked from accessing entire categories of Internet content or who are being tracked by governments seeking to keep them from connecting with one another.”
Minister Uri Rosenthal called for legislation against exports of Internet surveillance material and promised 6 million euros to help Internet activists in repressive regimes. High-powered contributions came from the European Commissioner for the Digital Agenda Neelie Kroes, the Swedish Foreign Minister Carl Bildt and European parliamentarian Marietje Schaake.
A panel brought together business leaders and prominent human rights activists, including the Thai webmaster Chiranuch Premchaiporn, better known as Jiew, who faces trial over comments posted on her site that were deemed insulting to the monarchy.
The Hague is our third Big Tent (see highlights here), a place where we bring together various viewpoints to discuss essential topics to the future of the Internet. The format seems to be a hit, and we plan to hold more around the world in the coming months.
The evolution of search in six minutes
Monday, November 28, 2011 at 11:00 AM ET
(Cross-posted on from the Official Google Blog)
This summer we posted a video that takes a peek under the hood of search, sharing the methodology behind search ranking and evaluation. Through this methodology, we make roughly 500 improvements to search in a typical year. As we often discuss, that’s a lot of change, and it can be hard to make sense of it all.
Following up on our last video, we wanted
to share with you a short history of the evolution of search,
highlighting some of the most important milestones from the past
decade—and a taste of what’s coming next.
Our goal is to get you to the
answer you’re looking for faster and faster, creating a nearly seamless
connection between your questions and the information you seek. That
means you don’t generally need to know about the latest search feature
in order to take advantage of it— simply type into the box as usual and
find the answers you’re looking for.
However, for those of you looking to deepen your understanding of how search has evolved, the video highlights some important trends:
- Universal Results: With Universal Search—which returns results like images, videos, and news, in addition to webpages—we’re helping you find all different kinds of information in the same place. We’ve continued to make search more comprehensive, enabling you to find products, places, patents, books, maps and more.
- Quick Answers: Today on Google you’ll find more than just a list of links to websites. You’ll find Quick Answers at the top of the page for a wide variety of topics, including flight times, sports scores, weather and dozens more. As our technology gets better, we’re beginning to answer harder questions for you, right on the search results page.
- The Future of Search: We’ve also been focused on developing faster ways to search and save time, whether we’re shaving seconds off searches with Google Instant or helping you search from your phone with Voice Search. Searching should be as easy as thinking, and the future looks bright!
As part of making the video we also created a timeline of search features. It’s not the first timeline we’ve done, but I think this one does a nice job of categorizing the different kinds of Universal Results and Quick Answers we’ve added over the years:
 |
| The timeline depicts the approximate dates when we launched particular search feature enhancements. You can also download a larger image by following this link. |
Testifying before the U.S. House of Representatives on copyright legislation
Wednesday, November 16, 2011 at 10:00 AM ET
Ten recent algorithm changes
Monday, November 14, 2011 at 1:03 PM ET
Starting today, we'll begin cross-posting some entries from our Inside Search blog to help pull back the curtain even further on how Google search works. We hope to provide greater transparency by posting regular updates about our major search ranking changes.
Today we’re continuing our long-standing series of blog posts to share the methodology and process behind our search ranking, evaluation and algorithmic changes. This summer we published a video that gives a glimpse into our overall process, and today we want to give you a flavor of specific algorithm changes by publishing a highlight list of many of the improvements we’ve made over the past couple weeks.
We’ve published hundreds of blog posts about search over the years on this blog, our Official Google Blog, and even on my personal blog. But we’re always looking for ways to give you even deeper insight into the over 500 changes we make to search in a given year. In that spirit, here’s a list of ten improvements from the past couple weeks:
- Cross-language information retrieval updates: For queries in languages where limited web content is available (Afrikaans, Malay, Slovak, Swahili, Hindi, Norwegian, Serbian, Catalan, Maltese, Macedonian, Albanian, Slovenian, Welsh, Icelandic), we will now translate relevant English web pages and display the translated titles directly below the English titles in the search results. This feature was available previously in Korean, but only at the bottom of the page. Clicking on the translated titles will take you to pages translated from English into the query language.
- Snippets with more page content and less header/menu content: This change helps us choose more relevant text to use in snippets. As we improve our understanding of web page structure, we are now more likely to pick text from the actual page content, and less likely to use text that is part of a header or menu.
- Better page titles in search results by de-duplicating boilerplate anchors: We look at a number of signals when generating a page’s title. One signal is the anchor text in links pointing to the page. We found that boilerplate links with duplicated anchor text are not as relevant, so we are putting less emphasis on these. The result is more relevant titles that are specific to the page’s content.
- Length-based autocomplete predictions in Russian: This improvement reduces the number of long, sometimes arbitrary query predictions in Russian. We will not make predictions that are very long in comparison either to the partial query or to the other predictions for that partial query. This is already our practice in English.
- Extending application rich snippets: We recently announced rich snippets for applications. This enables people who are searching for software applications to see details, like cost and user reviews, within their search results. This change extends the coverage of application rich snippets, so they will be available more often.
- Retiring a signal in Image search: As the web evolves, we often revisit signals that we launched in the past that no longer appear to have a significant impact. In this case, we decided to retire a signal in Image Search related to images that had references from multiple documents on the web.
- Fresher, more recent results: As we announced just over a week ago, we’ve made a significant improvement to how we rank fresh content. This change impacts roughly 35 percent of total searches (around 6-10% of search results to a noticeable degree) and better determines the appropriate level of freshness for a given query.
- Refining official page detection: We try hard to give our users the most relevant and authoritative results. With this change, we adjusted how we attempt to determine which pages are official. This will tend to rank official websites even higher in our ranking.
- Improvements to date-restricted queries: We changed how we handle result freshness for queries where a user has chosen a specific date range. This helps ensure that users get the results that are most relevant for the date range that they specify.
- Prediction fix for IME queries: This change improves how Autocomplete handles IME queries (queries which contain non-Latin characters). Autocomplete was previously storing the intermediate keystrokes needed to type each character, which would sometimes result in gibberish predictions for Hebrew, Russian and Arabic.
For those of us working in search every day, we think this stuff is incredibly exciting -- but then again, we’re big search geeks. Let us know what you think and we’ll consider publishing more posts like this in the future.
